Turn Conversations into Qualified Leads
Reach the right decision-makers with targeted campaigns that capture attention, nurture trust, and deliver measurable pipeline growth.
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More Leads. Less Guesswork.
For a B2B lead generation campaign, the most important elements fall into three connected layers: strategy, execution, and measurement. Let’s do this together :)
1. Clear Strategy & Targeting
Ideal Customer Profile (ICP): Define industries, company size, roles (decision-makers, influencers), pain points.
Value Proposition: What specific problem you solve for that ICP, and why you’re better than alternatives.
Offer / Hook: A compelling reason to engage (e.g. white paper, free audit, demo, calculator, webinar).
2. Channels & Tactics
Landing Page(s): Mobile-first, single CTA, conversion optimised (clear headline, social proof, minimal fields).
Content & Creative: Thought leadership (blogs, guides, case studies), engaging formats (video, carousel ads).
Outreach Channels:Paid: LinkedIn Ads, Google Search, retargeting.
Owned: Website SEO, email marketing, LinkedIn organic.
Earned: PR, guest posts, partnerships.
CRM & Automation: Ensure every captured lead flows into CRM with nurturing sequences (email drips, retargeting).
Frictionless Forms: Short and relevant fields (role, email, company).
Trust Elements: Case studies, client logos, testimonials, stats.
Personalisation: Dynamic landing page content or ad copy aligned to role/sector.
3. Conversion Optimisation
4. Nurture & Follow-Up
Lead Scoring: MQL vs SQL criteria agreed with sales.
Nurture Journeys: Email drip campaigns, remarketing ads, LinkedIn touches.
Sales Handoff: Clear SLA for how/when sales follow up.
5. Measurement & Optimisation
Attribution: Track channel, campaign, and asset performance (GA4, HubSpot, Salesforce, etc.).
Metrics:CTR & CPC (ads effectiveness)
Conversion rate (landing pages)
Cost per lead (CPL)
MQL → SQL conversion
Pipeline & ROI impact
Iterate: Test creative, copy, audiences, offers; double down on what converts.
How we guide and support founders
Weekly priorities
A one page plan each week that lists what matters now, what is next and what we are pausing.
Walkthroughs
Short Loom videos and checklists to explain what we changed and how to repeat it.
Template library
ICP briefs, UTM schema, reporting dashboards and board slides you can reuse.
Decision support
Impact and effort scoring so you can say yes or no quickly and keep momentum.
Always on chat
Slack or Teams channel with same day responses on weekdays.
Light coaching
Monthly hours for founders to ask questions and align go to market.
What results look like
Blog posts and landing pages ranking in search — bringing qualified leads.
LinkedIn presence that compounds authority and reach over time.
Campaigns live in days, not weeks — faster feedback and iteration.
Clear reporting on MQL → SQL impact inside your favourite CRM.
